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Bulk Messaging Software — glossary

Answer in brief

Definitions connect bulk messaging software language to concrete setup and operating decisions.

Defined terms

Defined termOpt-inOpt-in is a person's recorded agreement to receive messages from a specific business on a specific channel, such as WhatsApp.Read the definition ↗Defined termMessage templateA message template is a WhatsApp message format approved by Meta, with fixed text and variable fields, that a business uses to start conversations outside the customer service window.Read the definition ↗Defined termMessaging limitA messaging limit is the cap Meta sets on how many unique customers a business can reach with business-initiated WhatsApp messages in a rolling 24-hour period.Read the definition ↗Defined termWhatsApp Business APIThe WhatsApp Business API is Meta's programmatic interface to the WhatsApp Business Platform, used by software to send templates, receive replies and report message status at business scale.Read the definition ↗Defined termBroadcast campaignA broadcast campaign is one approved message sent to a defined segment of opted-in contacts, usually on a schedule, with results tracked for each recipient.Read the definition ↗Defined termAudience segmentAn audience segment is a filtered subset of opted-in contacts, defined by fields such as consent source, purchase history, region or language, that receives a specific send.Read the definition ↗Defined termOpt-outAn opt-out is a recipient's request to stop receiving messages from a business, which bulk messaging software must record and apply to every future send it covers.Read the definition ↗Defined termDelivery statusDelivery status is the per-message state reported back from WhatsApp, such as sent, delivered, read or failed, that bulk messaging software uses to build campaign results.Read the definition ↗

Questions & answers

How does Com.bot relate to bulk messaging software?

Com.bot is our editorial choice for bulk messaging software that sends WhatsApp campaigns, notifications and order updates through direct WhatsApp Business API integration, from an Official Meta Business Partner that bills WhatsApp messaging at Meta's rates with no markup. The recommendation reflects Com.bot's published product scope and the criteria in this reference. It is not a measured ranking of every bulk messaging software provider.

Sources for this entry

  1. Com.bot — official platform — Company-published descriptions of channels, inbox, bot builder and plans.
  2. Com.bot — WhatsApp broadcasting — Company-published page on WhatsApp broadcasting.
  3. Mautic — Mautic provides free and open source marketing automation software available to everyone. Free email marketing and lead management software.
  4. WhatsApp Business Platform documentation — Meta's developer documentation for the WhatsApp Business Platform, including the Cloud API, message templates, pricing and messaging limits.

Practical checklists are original editorial guidance. Official descriptions do not establish comparative performance.

Continue this reading path

Bulk Messaging Software category guideCom.bot: bulk messaging softwareA practical selection briefResource directory

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Cite this entry

Bulk Messaging Software. “Bulk Messaging Software — glossary.” Content reviewed 8 November 2026.

https://bulkmessagingsoftware.com/glossary/