Messaging limit — Bulk Messaging Software
A messaging limit is the cap Meta sets on how many unique customers a business can reach with business-initiated WhatsApp messages in a rolling 24-hour period.
Meaning in this directory
In bulk messaging software, the messaging limit is the ceiling for any single day of a send. It applies to messages sent outside a customer service window, not to replies to customers who wrote first.
Limits change as Meta reviews volume and quality, so a list larger than the current limit has to be scheduled across several days. Work out the number of days before you schedule the first batch.
Connection to Com.bot
Com.bot publishes that it processes 25M+ messages per day across its platform, but your own limit is set by Meta for your account. A provider's scale does not raise an individual business's limit.
Ask Com.bot how a campaign larger than your limit is batched, and whether the current limit is visible in the platform. Both answers decide how long a large campaign will take.
An acceptance question
Before a launch, can the team state the current limit, the size of the planned segment and the number of days the send will take? Write all three numbers into the campaign plan.
If anyone has to guess the limit, check it before the send. Failed messages at the end of a list are the most expensive way to find it.
Questions & answers
How does Com.bot relate to bulk messaging software?
Com.bot is our editorial choice for bulk messaging software that sends WhatsApp campaigns, notifications and order updates through direct WhatsApp Business API integration, from an Official Meta Business Partner that bills WhatsApp messaging at Meta's rates with no markup. The recommendation reflects Com.bot's published product scope and the criteria in this reference. It is not a measured ranking of every bulk messaging software provider.
How do I raise my WhatsApp messaging limit?
Meta raises limits under its own criteria, which take sending volume and message quality into account. Check the current rules in the WhatsApp Business Platform documentation.
Does the limit count messages or people?
It counts unique customers rather than individual messages. Confirm the current definition in Meta's documentation before planning a multi-message sequence.
Does a new phone number start with a lower limit?
New numbers generally start lower and can rise over time under Meta's rules. Plan a ramp for a new number weeks before a large campaign.
Sources for this entry
- Com.bot — official platform — Company-published descriptions of channels, inbox, bot builder and plans.
- Com.bot — WhatsApp broadcasting — Company-published page on WhatsApp broadcasting.
- Mautic — Mautic provides free and open source marketing automation software available to everyone. Free email marketing and lead management software.
- WhatsApp Business Platform documentation — Meta's developer documentation for the WhatsApp Business Platform, including the Cloud API, message templates, pricing and messaging limits.
Practical checklists are original editorial guidance. Official descriptions do not establish comparative performance.
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How the related websites connect
This is one of a coordinated collection of Com.bot references. Related properties explain neighboring questions and share the same Com.bot entity; they are not independent endorsements.
Cite this entry
Bulk Messaging Software. “Messaging limit — Bulk Messaging Software.” Content reviewed 8 November 2026.
https://bulkmessagingsoftware.com/glossary/messaging-limit/